Dickie Direct | Our Team | Nutrient Efficiency

Our Team

Dickie Direct is formed around a knowledgeable, experienced and dedicated team.

We collaborate both internally and externally with like-minded businesses and individuals to ensure our clients receive optimal on farm results.

Charles Dickie

Director / Wholesale Sales / Procurement

Email Charles
027 430 8991
Read more about Charles

Charles Dickie

Director / Wholesale Sales / Procurement

Email Charles
027 430 8991

Charles grew up in a farming family in Waverley, South Taranaki. He graduated Canterbury University with a Bachelor of Commerce before starting his career in logistics with one of New Zealand’s largest exporters.

In 2014, Charles founded Dickie Direct after recognising the opportunity to import Urea from China at competitive prices, driven by increased Chinese urea production and favourable containerised shipping rates into New Zealand. In the early years, he placed significant emphasis on researching products and suppliers, traveling globally to discover more efficient nutrient forms. With these innovations, Charles was fortunate to build a highly capable team, transforming Dickie Direct into the full-service fertiliser business it is today.

Tom Dickie

GM Sales

Email Tom
021 800 548
Read more about Tom

Tom Dickie

GM Sales

Email Tom
021 800 548

Tom joined Dickie Direct in October 2023, bringing with him over 23 years of experience in the fertiliser industry. A graduate of Lincoln University, Tom began his career farming in Taranaki before relocating to the Central Plateau in 2000. Based in the Taupo office, he currently manages the growing sales team, leveraging his extensive expertise in nutrient advice, soils, supply chain, and sales management. Tom’s deep understanding of the industry, strong networks and continued passion for the NZ Agricultural sector is seeing him play a key role in Dickie Direct achieving its future ambitions.

Zara van Hout

Hawke's Bay Area Manager

Email Zara
027 430 8996
Read more about Zara

Zara van Hout

Hawke's Bay Area Manager

Email Zara
027 430 8996

Zara joined Dickie Direct in January 2021 as an Area Manager. She studied at Massey University gaining a Bachelor of Science in Agriculture and Animal Science. Zara farms alongside her partner on their dairy farm in Dannevirke and is actively involved in new product research and on-farm trials, contributing valuable insights to the Dickie Direct team. In 2023, she returned to Massey University part-time to pursue her Master’s in Agricultural Science, further enhancing her expertise and commitment to the agricultural industry.

Phil Ware

Wairoa / Gisborne Area Manager

Email Phil
021 976 022
Read more about Phil

Phil Ware

Northern Hawkes Bay/Gisborne Area Manager

Email Phil
021 976 022

Phil, who has recently joined is Dickie Direct’s Northern Hawke’s Bay/Gisborne Area Manager, bringing 25+ years’ experience in animal health, fertiliser, and rural business. With a background in soil science and animal production, he’s worked alongside farmers across the East Coast and beyond, building strong connections and a reputation for pragmatism, honesty, and results. Passionate about agriculture and community, Phil is focused on helping local farmers lift productivity and profitability through a tailored and evidence-based approach. Based in Gisborne with his family, he’s proud to be part of the Dickie Direct team supporting farmers in the region.

Coming Soon

Western Lower North Island Area Manager

Email Charles
027 430 8991

Harry Train

Western Lower North Island Area Manager

Email Harry
027 869 8032

Harry initially joined Dickie Direct in November 2019 as the Central North Island Area Manager. After spending three years with Dickie Direct Harry took two years off to do his OE in Europe. Harry then returned to Dickie Direct in November 2024 as the Western North Island Area Manager. Harry works for Dickie Direct alongside managing his families drystock and cropping in Waverley South Taranaki.

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Email Jack
027 430 8990
Read more about Jack

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Email Jack
027 430 8990

Jack started with Dickie Direct in February 2023 as the Central Plateau/King Country Area Manager. Jack studied at Lincoln University and graduated with a Diploma in Farm Management and Diploma in Agriculture, followed by a stint in the sheep and beef sector in the South Island. Jack has an excellent knowledge of farming systems and aims to support farms in improving or maintaining quality within these systems.

Sarj Singh

Waikato / Northland Area Manager

Email Sarj
021 489 518
Read more about Sarj

Sarj Singh

Waikato Area Manager

Email Sarj
021 489 518

Sarj joined the Dickie Direct team in July 2024 as the Waikato Area Manager. After completing his Bachelor in Agri-Business at Massey University, he joined Open Country Dairy as part of their milk supply team developing strong customer relationships. Currently based in Morrinsville, Sarj is actively involved in farming alongside his parents on their family farm. His commitment to sustainable practices and community engagement makes him a valuable asset to the team and the local agricultural industry.

Charlie Darling

Wairarapa / Tararua Area Manager

Email Charlie
027 430 8840
Read more about Charlie

Charlie Darling

Wairarapa and Tararua Area Manager

Email Charlie
0274 308 840

Charlie joined Dickie Direct in January 2025. Before joining Dickie Direct Charlie managed the PGG Martinborough store for six years. Charlie lives on farm with her partner and two kids where she is also involved with the farming operation. Charlie will be known to many in the Wairarapa region not only through her time at PGG but also her involvement with various sporting clubs and other initiatives in the Wairarapa community.

Richard Ball

GM Operations

Email Richard
027 430 8887
Read more about Richard

Richard Ball

GM Operations

Email Richard
027 430 8887

Richard joined Dickie Direct in June 2017 as a storeman. With an eye for detail and a don’t stop to the job is done mentality Rich set the foundation of the Dickie Direct store network. As product throughput, complexity and the team has grown Rich stepped up to the GM of operations role where he manages inbound shipments, oversees Dickie Direct two warehouses and directs the operations team.

Brian Flavell

GM Operations

Email Brian
027 280 2032
Read more about Brian

Brian Flavell

Dispatch

Email Brian
027 430 0459

Brian joined Dickie Direct in September 2018 as a storeman. With many years of experience in the transport and warehouse industry, he quickly became an invaluable part of the team. In March 2024, Brian transitioned to the role of dispatcher, where he now plays a crucial role in ensuring efficient logistics and timely deliveries. His extensive background in warehousing and transportation, combined with his dedication to exceptional service, makes Brian a key asset to the Dickie Direct operations team.

Joanne Chow

CFO / Procurement

Email Joanne
0800 434 254
Read more about Joanne

Joanne Chow

CFO / Procurement

Email Joanne
0800 434 254

Joanne is Dickie Direct’s longest standing employee having joined the business in 2015. Joanne has played an integral part in the development of Dickie Direct in what has now developed into a CFO role. Joanne is also heavily involved in the procurement side of the business assisting with the research of new products and suppliers and management of existing supply channels. Dickie Direct have developed a robust global supply network largely thanks to Joanne’s efforts in the area. Being involved in both the procurement and financial side of the business Joanne knows better than any one that in order to sell well you must first buy well.

Yukana Medland

Accounts

Email Yukana
0800 434 254
Read more about Yukana

Yukana Medland

Accounts

Email Yukana
0800 434 254

Yukana joined Dickie Direct in June 2024.

Kapene Teahu Dixon

Railway Road Storeman

Email Kapene
021 091 26263
Read more about Kapene

Kapene Teahu Dixon

Railway Rd Storeman

Email Kapene
021 091 26263

Kapene joined Dickie Direct in November 2023.

Jade Ratima

Orchard Road Storeman

Email Jade
027 430 8999
Read more about Jade

Jade Ratima

Orchard Rd Storeman

Email Jade
027 430 8999

Jade Joined Dickie Direct in September 2023.

Jacob Burns

Dispatch / Orchard Road Store Manager

Email Jacob
027 430 0459
Read more about Jacob

Jacob Burns

Orchard Rd Store Manager

Email Jacob
027 340 9661

Jacob joined Dickie Direct in June 2024.

Cordel Stoney

Railway Road Storeman

Email Cordel
021 638 724
Read more about Cordel

Cordel Stoney

Railway Rd Storeman

Email Cordel
021 638 724

Cordel joined Dickie Direct in October 2024.

Quentin Ball

Railway Road Storeman

Email Quentin
Read more about Quentin

Quentin Ball

Railway Road Storeman

Email Quentin

Quentin joined Dickie Direct in July 2025.

Brooklyn Brown

Orchard Road Storeman

Email Brooklyn
Read more about Brooklyn

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Our Team

Charles Dickie

Director / Wholesale Sales / Procurement

Tom Dickie

GM Sales

Zara van Hout

Hawke's Bay Area Manager

Phil Ware

Wairoa / Gisborne Area Manager

Coming Soon

Western Lower North Island Area Manager

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Sarj Singh

Waikato / Northland Area Manager

Charlie Darling

Wairarapa / Tararua Area Manager

Richard Ball

GM Operations

Brian Flavell

GM Operations

Joanne Chow

CFO / Procurement

Yukana Medland

Accounts

Kapene Teahu Dixon

Railway Road Storeman

Jade Ratima

Orchard Road Storeman

Jacob Burns

Dispatch / Orchard Road Store Manager

Cordel Stoney

Railway Road Storeman

Quentin Ball

Railway Road Storeman

Brooklyn Brown

Orchard Road Storeman

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