Our Story

Since 2014 Dickie Direct has been supplying NZ farmers with more efficient fertiliser solutions. This has been achieved through the use of a lean and more efficient supply chain and by continuing to challenge the status quo in terms of the products we supply and how we get them on to your farm.

The backbone of Dickie Direct is a small, passionate and highly capable team. Farming is not a 9-5 job and neither is our business, our team do what is required when it’s required to ensure you receive the right advice and the right product when it’s required.

The Dickie Direct service is not limited to our own expertise. We proactively work with like-minded business offering a customisable end to end service. Some of our partners include independent fertiliser consultants, Environmental planners and farm software providers.

At Dickie Direct we are driven by efficiency, continuing to challenge what we do and how we do it to ensure our clients have more productive, profitable and environmentally friendly farming operations.

Our Strategy

Innovate, Challenge, Lean

To innovate and challenge the status quo within a lean supply chain.

Core Values:

  • We only sell what is best for the farmer - every interaction is undertaken with a long term relationship in mind even if it means Dickie Direct misses out on the sale.
  • We are always well researched enabling us to bring the best products to the market.
  • There’s no such thing as “not my job” at Dickie Direct i.e to maintain a lean structure we need to be flexible in our roles.

Technology & Testing

At Dickie Direct we're not afraid to push the boundaries when it comes to finding better efficiencies within our supply chain, before passing on the benefits to our clients. We proactively source, research, test and trial new products, in order to ensure we're supplying only the most advanced fertilisers and agricultural nutrients at the best prices.

We deal direct and work closely with our manufacturers and suppliers to ensure we're supplying products that best suit our client' needs. We regularly visit factories to conduct our own checks and to make sure the products we're supplying are up to the highest standards. We then take care of the product right through to farm delivery or to one of our warehouses.

More Productive, Profitable and Environmentally Sustainable Fertiliser Solutions